Teaching

Media, Marketing, & Communication (04:192:410)
Television, newspaper, magazines, billboards? Traditional media are still the backbone of the marketing industry. But today the media industry is infinitely more complicated with social networking sites, blogs, user-generated content, mobile content and much, much more. Consumers are increasingly more educated and proactive about their media consumption, and organizations face a complex array of marketing and advertising decisions. Through participation in this upper-level course, students begin to make sense of many of the trends and issues emerging in today’s advertising and marketing communication environment. The goal is to become familiar with the modern world of media, marketing and advertising, and learn how to apply communication theories in order to assess industry issues. Most importantly, students gain hands on experience creating a marketing plan, which provides them with the skills necessary to translate communication and media theory into actionable business plans. This course provides a stepping-stone into the media world, and equips students with the tools necessary for understanding the challenges facing 21st century media and marketing professionals.
Course syllabus is available here.

Mediated Communication Theory (04:192:354)
This upper-level course focuses on the examination of theory and research on the nature and effects of mediated communication processes, and the social, cultural, economic, and political impact of communication technology. We communicate via, with, and about these media technologies in so many aspects of our everyday lives that they are deeply embedded in the ways we make and maintain family and social relationships and how we learn about and understand our world.  In the process of exploring the role of mediated communication in modern society, we will delve into some of the social questions and issues where these theories have helped to illuminate, explain, or advance our understanding of how people live and interact with communication technologies. Through the readings and class discussions, we will explore how existing and new personal communication technologies facilitate and change interpersonal interactions in various contexts.
Course syllabus is available here.

Introduction to Communication (04:192:101)
This class is designed to introduce students to major areas in the study of communication. We are all “lay” experts in communication. By the end of the course students will recognize differences between vernacular and academic approaches to communication, and will be able to apply theories of perception, the self, culture, language, nonverbal communication, mediated communication, relationships, organizations, and mass communication to real life situations.